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Durable . Hygiencic . Evironmental Friendly . Cost Effective Sanitary Wares

As leading brands of sanitary wares, products of INNO and SERICITE are designed to create healthy and comfortable lifestyle to consumers. The products come with a wide variety of fashionable colors which could match well to all kinds of interior design concepts


Never Compromise in Quality
As a ISO 9001:2008 certified manufacturer, creating quality products which are safe, hygiene, cost effective and environmental friendly is the ultimate goal of the company.

Innovation Creates Lasting Values
INNO’s water closets are well-known for its non-clogging flushing action. The combination of an extra large 3 inches flushing valve and a 2 inches big trap way has lead to a highly efficient flushing action compared to the normal 6 litres construction.

Another premium product of SERICITE is the one-piece toilet bowl. It required advanced casting technology to manufacture a one-piece toilet bowl which is strong, sturdy and has no joint in the structure. INNO is the only manufacturer in Malaysia who is competent to produce one-piece toilet bowl in mass production.

All of INNO and SERICITE sanitary wares are 100% BUATAN MALAYSIA.

Excellence Services
INNO values relationships with our customers. We target to provide the best services and supports to our distributors and dealers to help them in marketing our products and expanding their business.

INNOCERA MARKETING SDN. BHD. – The Marketing & Logistic Arm
Our products are marketed through INNOCERA MARKETING SDN BHD. – the only marketing company in Malaysia which has its own fleet of lorries. This setup is an advantage to INNO as we are able to control our logistic schedule and ensure timely deliveries to all states of Malaysia.